OUR DESIGN ETHOS
Emotive design for everyday inspiration. We produce products at the intersection of aesthetics & performance. Our design is incredibly detailed, to transfer a serendipitous user experience.
Exceptional Materials
We believe 'Materials maketh magic'. One of the most important parts of our design process products is curating the most ideal materials for our products, using a 4-step framework -
1. Material tactility
The sense of touch is highly underrated, as users we like to 'feel' the product quality. Balancing material texture or grain with design silhouette is the key for us.
2. Comply with our design
We test how well materials comply with our design; the workmanship that can be produced is really important.
3. Performance
How long-lasting this material will be, how it impacts the weight and the desired product usage. Good design encourages you to engage with it and great design is serendipitous.
4. Sustainability
We look at several factors here like how eco-friendly the material is, environmental certifications available from the suppliers, post-usage footprint etc. We like to believe high-end shouldn't mean near-end.
Walnut
FAS Certified American Solid Walnut. It is the highest benchmark in wood quality.
Space Grade Aluminium
Aluminium alloy with best-in-class weight-to-strength ratio alongwith fatique resistance.
Black Oak
FAS Certified Oak stained with eco-friendly color
Munken Paper
Made in Sweden, Munken has the reputation of the finest quality un-coated paper in the world.
Aged Oak
FAS Certified Natural Solid Oak, given a mix of natural oil & Wax finish.
Thermo Poly Leather
Eco-friendly faux leather than has excellent wear & tear resistance with beautiful surface finish.
FOUNDERS
Piyush Suri
Piyush is a serial-founder specialising in brand development & running high growth teams. He has consulted luxury brands like Mercedes-Benz, BMW & Marriott amongst others.
Neetica Pande
Neetica is a multi-award winning Industrial Designer specialising in Danish design; having spent most of her career in Copenhagen designing for HAY, Normann Copenhagen & Aspekt Office amongst other prominent brands.
OUR STUDIO
Shortly after launching our maiden collection - we won the Red Dot Design Award 2022 for our Config 01 Desk Set.
The Red Dot Design Award is the world's most prestigious design award given to original product designs, selected by an eminent jury of designers.
For a young brand entirely conceptualised during the Covid 19 pandemic this was a validation to our design like no other.
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